We're open until 7pm today - call us on 0800 524 4153
From mobiles, it might be cheaper to call us on 01329 550 460
Compare and buy life insurance online
- We make it easy to compare over 300 plans from 11 of the UK's top life insurers online
- We guarantee to be cheaper* - with up to 25% discount on your premiums
- We don't use aggressive sales tactics - we're a comparison website with friendly people you can talk to, not a pushy brokerage
How do we discount so much?
Our insurers can offer you bigger discounts because they pay us less commission for each customer.

As part of the Ed Group we make it easier, cheaper and fun to manage your money.
We promise
- World class customer service
- Consistently cheaper prices
How we do it
- We look forward to coming to work and making every customer happy
- We constantly focus on efficiency to lower our costs
- We always put our customers first, not our economic model
Lowest-Price Guarantee
*We guarantee to be cheaper than your bank, Independent Financial Advisor and even buying direct from the insurer's own websites.
If you find the same policy with the same service at a cheaper price from anywhere else we guarantee to match it.
We make it easy to get you Protected.
Learn about life insurance
Before you get your quotes, read our guides to help decide how much life insurance you need and what type suits you best.
Our customers love us
"The first website I have found that doesn't just take your details and then bombard you with phone calls from sales people. This actually gave me the product I wanted without having to listen to sales speak...Thank you."
"I really appreciated your respectful and sensitive approach to me, especially Steve for his guidance with all the questions that I needed to answer to find the cover that was perfect for my needs."












